Ticketing

CRM enrichment & matching

Get CRM enrichment and matching for ticketing as clean data: your customer and prospect records enhanced with external event, artist, and venue data, then accurately linked and de-duplicated. Stale or incomplete profiles lead to strategic missteps and lost revenue in fast-moving markets. Linked and de-duplicated, the records give your teams one accurate profile per customer.

Enterprise scraping and matching from 5,000+ sources.

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  • Uber Eats
  • Getir
  • Eventim
  • Booking.com
  • Audible
  • Skyscanner
Common problems

Event data is spread across listings, schedules, and portals

Event data from diverse sources and constant market shifts make CRM enrichment hard to run in-house. Internal teams struggle with scalable data scraping, precise matching across disparate datasets, and proxy management, which leads to inaccurate insights and substantial operational overhead. Dedicated specialists bring the expertise to clear these barriers efficiently.

Stale and incomplete buyer profiles

Ticketing clients face disparate, unsynchronized data across event listings, artist schedules, and venue information portals. Their CRM data lacks the depth and updates to profile ticket buyers, track competitor events, or spot cross-selling opportunities, and they often complain about 'stale' or 'incomplete' customer profiles.

Mispriced tickets and weak campaigns

Poor data costs potential revenue through mispriced tickets, ineffective marketing campaigns, and unmet market demand. Competitors gain an edge from this blind spot, and market share, brand perception, and long-term profitability in ticketing suffer.

Geo-restrictions on hundreds of sources

Collecting event, artist, and venue data from hundreds of ticketing sites, aggregator platforms, and official sources brings immense technical hurdles: advanced anti-bot measures, geo-restrictions, and rapidly changing layouts. Handling them at scale takes proxy management, IP rotation, and HTML parsing infrastructure that generic in-house teams rarely have.

A perpetual matching maintenance burden

In-house data acquisition and matching for CRM enrichment pulls significant engineering and data science resources from core product development. The effort is costly and often ends in weak data quality, poor scalability, and a perpetual maintenance burden that holds back innovation.

Our solutions

Enriched, matched CRM records for ticketing

We scrape event, artist, and venue data, match it to your customer and prospect records, check the links by hand, and run automated QA. Enriched CRM data reaches your ticketing teams ready for analysis.

One enriched view of customers and markets

Curated data on events, artists, venues, and audience behaviors is refreshed on a cycle you agree with us and integrated with your CRM. You get a single view of customers and segments to personalize offers, plan event programming, and anticipate demand shifts.

Higher ticket sales from better targeting

Stronger market and audience data supports better pricing strategies, targeted marketing campaigns, and early competitive responses. Ticket sales and market share rise, and your position as an industry leader gets firmer.

Extraction from heavily protected event sites

Proxy rotation, sophisticated anti-bot detection, and adaptive scraping algorithms are built into our proprietary infrastructure. Large-scale extraction stays reliable even on the most protected ticketing sites and event platforms, backed by a 99.9% uptime SLA.

Matching and QA handled outside your team

Data acquisition, matching, and quality assurance sit entirely with us as your Data-as-a-Service provider. You need no costly in-house teams or infrastructure, and your engineers can concentrate on core business innovations.

Other use cases

Other ways ticketing teams use our data

The scraping, advanced matching, and infrastructure management behind CRM enrichment also support the ticketing use cases below.

Plan your ticketing CRM enrichment

If your CRM needs richer event and audience data, a dedicated ticketing data specialist who knows CRM enrichment and matching in detail will discuss your unique challenges and strategic objectives.

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