Ticketing

Total addressable market (TAM) metrics

Primary sellers, secondary markets, and niche event listings each hold part of the ticketing market, so a true picture of your revenue potential is hard to build. Total addressable market (TAM) metrics quantify potential ticket sales across event types and geographies. We combine data from public ticketing sources into one view of that market.

Enterprise scraping and matching from 5,000+ sources.

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  • Uber Eats
  • Getir
  • Eventim
  • Booking.com
  • Audible
  • Skyscanner
Common problems

Market scope is spread across sellers and listings

TAM metrics calculated in-house often cost a lot and still miss part of the market. Without specialists in web scraping, sophisticated data matching, and proxy management, your team faces obstacles that drain resources and distort market reality.

A partial view of market scope

Unifying data from primary sellers, secondary markets, and niche event listings is a struggle for ticketing companies. The fragmentation obscures the true market scope and leaves clients with a partial, often inaccurate understanding of their total revenue potential.

Marketing budgets spent on speculation

Without clear, accurate TAM intelligence, decisions on market entry, expansion, or promotional campaigns become speculative. Marketing budgets are misallocated, sales efforts lose efficiency, and opportunities for significant revenue growth pass.

IP blocks across countless event sites

High-volume data collection from countless event sites and platforms runs into advanced anti-bot measures, IP blocks, and complex dynamic content. Non-specialist teams struggle to overcome these defenses at the necessary scale and frequency.

Data scientists stuck on pipelines

Data acquisition pipelines for TAM metrics take valuable data scientists and engineers to build and maintain, an inefficient use of resources. Your core teams lose time for the product development and innovation that drive your primary business objectives.

Our solutions

TAM metrics by event type and geography

Our experts run scraping, matching, manual checks, and automated QA for your TAM metrics, as a managed service. The data arrives ready to size your market.

The addressable market in a single view

Data from public ticketing sources comes together in a single view of your total addressable market. Blind spots shrink, and your strategic insights rest on verified information.

Profitable segments identified with confidence

Reliable TAM metrics help your executive team identify the most profitable market segments and prioritize expansion initiatives, which lifts ROI and strengthens your competitive position.

TAM data on a 99.9% uptime SLA

Proprietary infrastructure handles the technical complexity, from sophisticated anti-bot evasion to extensive proxy networks. Critical ticketing data is extracted reliably at scale.

Teams focused on advanced analytics

Fully outsourced data acquisition lets your engineering and data science teams concentrate on core product innovation and advanced analytics, with growth free of operational distractions.

Other use cases

Ticketing intelligence for other use cases

Our end-to-end data solutions for ticketing, from advanced scraping to precise matching and full infrastructure management, support TAM metrics and the B2B use cases below.

Size your ticketing market with TAM metrics

Outline your total addressable market (TAM) metrics needs, and a dedicated ticketing data specialist will work to understand your unique challenges and propose a tailored solution.

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