In the fast-paced FMCG industry, understanding how your product pricing stacks up against competitors is crucial. Our clients leverage our data to analyze standard prices of key products (excluding promotions) and benchmark them against competitor pricing. By gaining insights into market price changes over time, they can make informed recommendations for price adjustments to achieve their Strategic Price Index (SPI), ensuring competitive positioning and profitability.

Effective promotions are vital for driving sales, but over-investing or under-investing can impact margins. Our clients use our services to analyze promotional mechanisms, including Depth of Discount (DoD) compared to competitors, promotional frequency, and types of promotions used in the market. This detailed insight allows them to adjust their promotional strategies, optimize discount levels, and align with market trends, ultimately improving promotional ROI.

Ensuring optimal product availability across all channels is key to maximizing sales. Our data helps clients assess numeric distribution of products within categories, comparing their assortment width and distribution speed against competitors. By identifying distribution gaps and analyzing new product availability, they can refine their assortment strategies, optimize packaging sizes, and accelerate distribution builds to enhance market coverage.

In today's digital retail environment, product positioning on virtual shelves significantly influences consumer purchasing decisions. Our clients utilize our insights to analyze their product placement in online stores, including visibility rankings, share of shelf within categories, and the quality of product content. By improving factors like product descriptions, images, and enriched content, they enhance their online visibility, outperform competitors, and drive higher conversion rates.