Store & Delivery App Mapping - for FMCG industry

Store & Delivery App Mapping in FMCG involves precisely tracking product availability, pricing, and promotional activities across diverse online retail and quick commerce platforms. To maintain competitive advantage and inform critical strategic decisions, FMCG giants require a flawless, consistently updated, and highly reliable data partner. Our fully managed data solutions deliver clean, structured, and analysis-ready insights, empowering your brand to optimize digital shelf strategies with unparalleled confidence.

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Enterprise scraping and matching from 5,000+ sources.

COMMON PROBLEMS

Navigating the Complexities of FMCG Store & Delivery App Mapping?

Attempting in-house Store & Delivery App Mapping in the fast-paced FMCG sector quickly becomes a drain on resources. Internal teams struggle with the intricate challenges of enterprise-grade web scraping, precise data matching, and dynamic proxy management, leading to inaccurate insights, spiraling costs, and unreliable data. Outsourcing to dedicated data specialists transforms these hurdles into actionable competitive intelligence.

Fragmented digital shelf visibility

FMCG brands face a massive challenge in gaining a unified view of their products across countless online stores, quick commerce platforms, and grocery delivery apps. They often tell us, 'We have no consolidated insight into how our products are positioned, priced, or promoted across the entire digital landscape, making strategic responses impossible.'

Lost market share, suboptimal pricing

Without a clear understanding of competitor strategies and digital shelf execution, FMCG companies risk significant revenue leakage and erosion of market share. Suboptimal pricing and missed promotional opportunities directly impact profitability, hindering their ability to effectively compete and adapt in a dynamic online retail environment.

Complex data matching across diverse sources

Identifying and accurately matching the same SKU or product from various online retailers and delivery apps presents a formidable technical hurdle. Different naming conventions, inconsistent product descriptions, and fragmented data schemas overwhelm non-specialist teams, making reliable cross-platform comparison virtually impossible at enterprise scale.

Developer burnout, costly infrastructure

Allocating valuable in-house engineering talent to repetitive, complex data acquisition tasks diverts them from core product development and innovation. This leads to developer burnout, escalating infrastructure costs for proxy networks and anti-bot circumvention, and significant scalability issues, effectively stalling critical business initiatives.
OUR SOLUTIONS

Unlock Precision Insights with Our Managed FMCG Data Service

Our fully managed service goes beyond raw data, encompassing expert data scraping, intelligent data matching, meticulous manual refinement, and robust automated QA. We deliver consistently accurate, analysis-ready data for your FMCG needs, liberating your internal teams to focus solely on strategic growth.

Holistic Digital Shelf View

We provide a consolidated, real-time overview of your products' presence, pricing, and promotions across all relevant online stores and delivery apps. Gain complete digital shelf transparency, enabling swift, informed decisions to optimize your market position.

Strategic Competitive Advantage

Empower your pricing and marketing teams with granular, up-to-date data on competitor activities. Our intelligence allows you to develop agile strategies, reclaim lost market share, and maximize promotional ROI, directly impacting your bottom line and bolstering competitiveness.

Advanced Cross-Platform Matching

Leveraging proprietary ML algorithms and deep FMCG domain expertise, we accurately match products, prices, and promotions across disparate online sources. Our sophisticated infrastructure effortlessly handles data complexity, ensuring unparalleled data integrity and comparability at scale.

Resource Optimization, Zero Overhead

Offload the entire burden of data acquisition, maintenance, and quality assurance to our expert team. This frees your high-value engineering talent to concentrate on core business innovation, eliminating unforeseen costs and allowing you to scale without internal strain.

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OTHER USE CASES

Discover More FMCG Data Intelligence Opportunities

As a leading data intelligence provider for the FMCG sector, we offer comprehensive, enterprise-grade solutions spanning advanced data scraping, meticulous matching, and robust infrastructure management. Explore the module below to see how our tailored data services power diverse strategic initiatives for our clients.
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