Share of Shelf (SOS) - for FMCG industry

Share of Shelf (SOS) in FMCG quantifies your product's physical and digital presence against competitors in dynamic retail environments. Achieving accurate, real-time SOS data is vital for strategic market positioning and sustained revenue growth, demanding an impeccable data partner. Our managed data solutions deliver precise, actionable intelligence, enabling swift, informed strategic decisions.

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Enterprise scraping and matching from 5,000+ sources.

COMMON PROBLEMS

The hidden complexities of accurate FMCG Share of Shelf (SOS) data

In-house attempts to monitor Share of Shelf (SOS) in the dynamic FMCG landscape often falter, leading to fragmented insights, escalating operational costs, and unreliable data. Without specialized expertise in advanced web scraping, intelligent data matching, and robust proxy management, your competitive intelligence efforts are compromised.

Inconsistent omnichannel shelf presence

FMCG clients consistently struggle with obtaining a unified view of their Share of Shelf (SOS) across diverse retail channels. They often report discrepancies between physical store audits and inconsistent online visibility data, leading to a fragmented understanding of actual market presence and missed opportunities for corrective action.

Suboptimal market positioning and revenue loss

Inaccurate or incomplete Share of Shelf (SOS) data directly impacts strategic decision-making, resulting in suboptimal product placement, ineffective promotional campaigns, and ultimately, significant revenue leakage. Companies find themselves reacting slowly to competitor moves, eroding their market share and brand equity.

Overcoming sophisticated anti-scraping measures

Aggregating comprehensive Share of Shelf (SOS) data from numerous online retailers and distributor portals is plagued by evolving anti-bot technologies, dynamic website structures, and IP blocking. Non-specialist teams lack the advanced proxy networks, CAPTCHA solvers, and adaptive scraping algorithms required for scalable, uninterrupted data flow.

Draining internal engineering resources

Dedicating valuable in-house engineering talent to repetitive, complex data acquisition tasks for Share of Shelf (SOS) diverts them from core product innovation and strategic initiatives. This results in high internal operational costs, slowed development cycles, and a persistent struggle with data quality assurance, compromising overall business agility.
OUR SOLUTIONS

Achieving unmatched Share of Shelf (SOS) insights in FMCG

Our fully managed service covers enterprise-grade data scraping, advanced matching, and manual refinement, all backed by automated QA. We deliver clean, structured, analysis-ready Share of Shelf (SOS) data, freeing your internal teams to focus purely on strategic execution.

Unified omnichannel SOS view

We provide a harmonized data feed that consolidates your Share of Shelf (SOS) metrics from both online e-commerce platforms and offline retail channels, eliminating discrepancies and offering a truly holistic market perspective.

Optimized strategy, maximized sales

With precise, real-time Share of Shelf (SOS) intelligence, your brand can execute agile pricing, promotion, and placement strategies. This ensures optimal market positioning, directly preventing revenue loss and significantly boosting sales performance.

Advanced data acquisition infrastructure

Our robust, enterprise-grade infrastructure includes a global proxy network, intelligent anti-bot countermeasures, and adaptive scrapers, ensuring uninterrupted data flow from even the most challenging online sources for your Share of Shelf (SOS) needs.

Resource liberation, strategic focus

By completely managing the complex data acquisition lifecycle for Share of Shelf (SOS), we free your highly skilled engineers and data scientists to concentrate on core innovation and high-value strategic initiatives, optimizing internal resource allocation.

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OTHER USE CASES

Explore additional FMCG data use cases

As a premier data intelligence partner for the FMCG sector, we offer comprehensive fully managed services encompassing web scraping, advanced data matching, and robust infrastructure. Discover other critical use cases our clients leverage to gain a competitive edge.
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